This solo episode with Corinne Wilhelm was inspired by a dripping tap and talks about why consistency in communication is so important. Persistent attention to detail and conformity to your brand's values is key to securing the right positioning for your brand.
In business, positioning happens when consistency helps clients to shape their perception of your organisation

This solo episode starts with a dripping tap and talks about why communication consistency is so important. Consistency in Communication is key to securing the right positioning for your brand.

Franchising/Turn-key Book I mentioned The E-Myth by Michael E Gerber

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Communication Exercise: Try to write down exactly how a process in your organisation works. Are there inconsistencies in how it is down or how it is communicated, either internally or to clients and suppliers. If there are inconsistencies that you feel compelled to improve why not come and share those in the CLOSED **Facebook Group. ** It's closed to create an environment in which we can be open and honest with other podcast listeners. Welcome! https://www.facebook.com/groups/clever2gether/

Tweetable: "It doesn't pay to be a the hero, if you want to create something bigger" Corinne Wilelm