063 Communicating with Creatives For a Brand You (really) Love
An Interview with Jason Parelson, Creative Director from Synergy Group in Canberra, Australia
2020-12-17 45 min Corinne Wilhelm, Byte Sized English
Description & Show Notes
We talk about what really makes a great brand, the three core components - the last of which is sadly neglected and some brands that walk the talk versus those that tick the boxes and put the glossy brand book up on the shelf and why emotions are the core of creativity - even when it is corporate or conventional.
An Interview with Jason Parelson, Creative Director from Synergy Group in Canberra, Australia
An Interview with Jason Parelson, Creative Director from Synergy Group in Canberra, Australia
ARTICLE Brand Awareness is Bullshit https://www.bandt.com.au/why-brand-awareness-is-bullst/ or: https://www.linkedin.com/pulse/brand-awareness-bullshit-jason-perelson/
FONT Sans Forgettica** https://sansforgetica.rmit.edu.au/
THEORY The Effort Paradox https://www.sciencedirect.com/science/article/abs/pii/S1364661318300202
BOOK Sapiens: A Brief History of Humankind by Yuval Noah Harari
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