Export Strategy & A Healthy Dose of Intercultural Communication with Kathryn Read #145
An Interview with Kathyn Read
2023-01-05 31 min
Description & Show Notes
Export as a growth or diversification strategy makes sense, but despite the financial benefits, it is rarely implemented with enough planning in terms of communication and intercultural awareness. Kathryn Read shares some amusing insights from her experience in export in a way that is informative and inspiring