In this episode the spotlight is on one of the fastest-growing trends in food production - Clean Label. While the term isn’t officially defined, it’s become a powerful consumer-driven movement focused on transparency, natural ingredients, and sustainability. 

Clean Label, Clear Choice: The Future of Food Ingredients  

“Starches for your Life” episode 8 with Pierre Caron, Key Account Manager for West Europe. 

Pierre Caron explains how clean label starches, like their AGENAPURE range, help food manufacturers create creamy, stable, and great-tasting products without artificial additives. From sauces and yogurts to baked goods, these starches deliver on performance and consumer expectations. 

The episode also dives into the real-world challenges of switching to clean label ingredients like cost, functionality, and labeling -- especially in demanding markets like France, where transparency and traceability are key values. 

Looking ahead, clean label starches are expected to grow rapidly, with exciting innovations in texture, sustainability, and expansions in applications. It's clear: clean label is more than a trend—it's the future of food.

Discover AGRANA’s AGENAPURE clean label starches here.